ABOUT

With twelve years in the creative industry, including eight in styling, I bring a wealth of experience to every project. My expertise encompasses styling, styling direction, on-set art direction, and studio merchandising, allowing me to contribute a well-rounded perspective to collaborations.

I've honed my skills working on projects with brands such as prAna, Lucky Brand, Lululemon, Asics and Vans at studios like Smashbox, Industrial Color, CreativeDrive, and Accenture Song.

This experience has given me a deep understanding of how art and commerce intertwine to build brand loyalty and drive sales. My experience spans both freelance and in-house roles, providing a well-rounded understanding of the creative process.

Since 2016, I've focused on developing my on-set skills while deepening my understanding of brand building. This led me to join Lucky Brand in-house in 2017, where I further explored brand storytelling. This experience led to six years of experience at Accenture Song as the in-house stylist and studio merchandiser for prAna.

At Accenture Song, I spent six years as the in-house stylist and studio merchandiser for prAna, growing my expertise in both areas. I progressed from lead stylist to senior stylist, consistently taking on additional responsibilities, including styling direction and on-set art direction on numerous projects. I learned the power of collaboration between creative, marketing, merchandise, and design teams to achieve a singular vision, and I grasped the vital link between captivating campaigns and conversions.

My diverse experience, spanning both freelance and in-house roles, has prepared me to adapt to a variety of creative partnerships. Whether you're seeking a long-term collaborator to help shape your brand's future or a skilled stylist to execute a specific project, I'm ready to contribute my expertise. I'm excited about collaborating with you and helping your brand succeed.

BACKGROUND

  • San Diego Native: I'm a San Diego native and have lived in Encinitas for the past six years. My experiences living in different countries have enriched my perspective, but I've always been drawn back to San Diego.

  • Creative Roots: My passion for the interconnectedness of people, fashion, music, wellness, and food has fueled my creative pursuits and guided my career path.

  • Education: I hold a BA in International Studies from UCSD, with a focus on Sociology and Latin American Studies. This academic background provided a strong foundation in understanding how social structures and cultural contexts influence consumer behavior and marketing strategies.

  • Early Career: From 2010 to 2014, I worked in the electronic music industry, witnessing the transformative power of shared experience and the importance of self-expression through fashion and movement.

  • Wellness Journey: Seeking balance, I became a certified yoga, Pilates, and Lagree instructor. Transitioning to teaching full time in 2014, while also delving into the world of nutrition and spiritual practices.

  • Brand Building: In 2015, I co-founded a brand, exploring photography, videography, and styling, which naturally led me to focus on styling as my core strength.

  • Connector: I have an innate ability to connect with people, which I consider a key asset in my work.