Key Contributions

Styling: Executed all aspects of on-set styling for editorial shoots, including outfit selection, styling, and the addition of accessories to elevate each look.

Art Direction: Served as de facto Art Director on set, responsible for developing and executing creative vision. This included creating mood boards, directing model poses, and collaborating with photographers to achieve the desired aesthetic and effectively showcase product.

Styling Direction: Collaborated with cross-functional teams (creative, marketing, merchandise, and design) to finalize styling direction that aligned with seasonal narratives and sales goals.